As eaters, we have lost our way. We have forgotten that soil is the key to flavor and nutrition within the food we eat. To satisfy demand for easy and cheap food farmers have been pushed into monocropping, at the expense of our soils. As eaters, we pay the price with our health and with an increasingly inhospitable climate. In Kenya, we see a unique opportunity for consumers to reconnect with the soil. Farmers here are still largely disaggregated and rely on the principals of regenerative cultivation. We’re committed to replacing ingredients produced with unsustainable farming practices with ingredients grown within regenerative and climate-smart systems.
We believe we can farm our way out of this climate crisis, and our role is to support sustainable and strategic commercial partnerships between the food sector and climate-minded farmers. It is an ambitious undertaking to disrupt the global food system, so we are focused on the measurable impact we have deliver in line with the more comprehensive and ambitious global Drawdown plan.